PITTI THE BOX: go back to the roots, share again… but offline!
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Pitti uomo is 30 this year. It’s the most popular and wanted fashion fair in Italy, it’s even more exciting than Milan Fashion Week. Exhibitors, buyers and fashion addicted come from all over the world to join the trade show.
The topic of the year is The Box, as the exhibitors’areas: a container of ideas and styles to discover every season.
The focus is the wow effect, the path is full of boxes ((Infinity box, Show Box, Silence Box etc) created to involve buyers and fashion journalists. The box becomes a meeting point, a sharing place, but offline for once; it pushes you to live here and now in the real world and not the virtual one.
An extremely modern step in the past. Soft and warm yarns, checked fabrics, that look like stolen from the grandpa’s closet, but just at the first sight. Actually, simply touching them you must wear them as the wool, the flannel that are light and soft. For the next winter the fit will be more comfy, the shapes more fluid and the items wider, just say no to the clothes you can’t make a move in!
Also the man loves being comfortable and feeling well in his outfit. Cocoon coats and oversized parkas are the must-have for every man’s wardrobe and their fashion ladies so be aware to lock your closet man!
Moreover, you will find technical clothing for sport and adventure lovers, instead a decrease for the streetswear.